When his 7th grade basketball coach decided that his full name was one too many syllables to shout as he rebounded a ball like a baby giraffe with spaghetti for bones, Richard became Rich.

Now fully grown and mostly fully coordinated, Rich Fiset is a group creative director who has made work for all kinds of clients that ranges all kinds of tones. When he’s not making his kids laugh and his wife roll her eyes, he’s clacking away on a keyboard or recording lo-fi surfer rock. Rich has never surfed. Which is a good example of his imagination.

Rich has worn many hats, both figuratively and literally, throughout his career. He’s made work for giant telecom companies, giant oil companies, giant shipping companies, soda, dog food, people food, and robot food. Outside of consumer advertising, Rich has worked on a number of B2B brands and written many a manifesto, something he actually enjoys doing. Before writing, Rich was a producer, so he understands that an idea with no feasibility is like a knife with no edge. It’s something, but it’s pretty useless.

Skilled in all the wild AI, editing software, and other tools, Rich is always interested to hear what’s next.